Author:
Alla Z. Bobyleva
Lomonosov Moscow State University (Moscow, Russia)
Abstract:
Companies are key contributors in sustainable development: production operations are one of the main “polluters” of the environment, and companies’ transition to sustainable development makes a huge contribution to the nature preservation; social development is largely related to business, which provides the main employment and social protection for the population; business creates the material and financial facilities for achieving environmental and social goals, etc. In this regard, the goal of this research was to determine the prospects for corporate sustainable development based on clarifying the systemic understanding of sustainability (including all ESG elements), identify the drivers of corporate sustainable development, and the circumstances that raise difficulties. The author focuses on the drivers such as the government’s framework for corporate sustainable development, the role of multinational corporations and financial markets, transformation of consumer preferences for eco-friendly products and eco-friendly behavior, the creation of a common information space. The challenges associated with corporate sustainable development (high cost of goods, greenwashing, psychological unpreparedness, desire to avoid risks) are examined from the perspective of their potential overcoming. In general, the study showed that the observed changes make the development of corporate sustainability an irreversible process, contribute to the formation of a new type of values, motives, and human behavior, and help transform humans into social beings, into noohumans
Keywords: noonomy, corporate sustainable development, systemic understanding of sustainability, corporate sustainability drivers, balance of financial, social and environmental effects (ESG effects), corporate social responsibility.
For citation:Bobyleva A.Z. (2025). Corporate Sustainable Development Prospects: the Zoo-Noo Balance. Noonomy and Noosociety. Almanac of Scientific Works of the S.Y. Witte INID, Vol. 4, No. 2, pp. 54–67. DOI: 10.37930/2782-6465-2025-4-2-54-67