Author:
Natalia G. Yakovleva, Institute of Economics of the Russian Academy of Sciences (Moscow, Russia)
Abstract:
the article discusses some aspects of the discussion held at the international seminar held by the S.Y. Witte Institute for New Industrial Development (INID) on the problems of creativity, knowledge and their role in the progress of the economy and society. On the one hand, the creative economy is based on creative activity, defined through the concept of “mental object”. On the other hand, there is noonomy, which is based on the NOO-principles of future existence, where an economic person becomes a cultural person. Using the example of the sphere of education, the article presents the contradiction faced by creative spheres and activities at the stage of late capitalism – the contradiction between the chronotope (time-space) of creativity and the world of alienation (in particular, the market and capital).
Keywords: human potential, creative economy, noonomy, mental objects, non-mechanized labor, culture.
For citation: Yakovleva N.G. (2023). The human potential of the creative economy. Noonomy and Noosociety. Almanac of Scientific Works of the S.Y. Witte INID, vol. 2, no. 1, pp. 27–33. DOI: 10.37930/2782-6465-2023-2-1-27-33