Author:
Vladimir A. Plotnikov, St. Petersburg State University of Economics (St. Petersburg, Russia)
Olga A. Shamina, St. Petersburg State University of Industrial Technologies and Design (St. Petersburg, Russia)
Abstract:
the fundamental and situational factors that determine the transformation of the strategic management model for modern organizations are examined in this paper. The study was conducted using print media as an example. The authors’ model of print media strategic management is described, where a development strategy is presented as a set of three separate strategies: creating media content; content promotion and distribution; encouragement of content and services consumption. Areas where this model’s improvement is possible are examined taking into account the specific features of print media and contemporary environment of socioeconomic development. It is also shown that the strategy should be adapted to the used media channels via which communication between print media and target audience is planned
Keywords: management model, strategic management, print media, challenges and threats of the external environment
For citation: Plotnikov V.A., Shamina O.A. (2023). Strategic print media management model: transformation under the influence of new challenges. Noonomy and Noosociety. Almanac of Scientific Works of the S.Y. Witte INID, vol. 2, no. 2, pp. 46–53. DOI: 10.37930/2782-6465-2023-2-2-46-53