Author:
Oleg E. Kalenov, Plekhanov Russian University of Economics (Moscow, Russia)
Kseniya D. Romanovskaya, Plekhanov Russian University of Economics (Moscow, Russia)
Abstract:
The article reveals the essence of business models and their transition to more flexible and innovative ones. To achieve maximum efficiency of these processes, it is necessary to integrate several market participants at once. Therefore, currently one of the key trends is the transformation of the traditional business model towards an ecosystem. Ecosystems enable companies to create value for customers through shared efforts and resources, and to respond more quickly to rapidly changing market conditions. At the same time, speaking about the importance of intellectual capital, the concept of noonomy is increasingly being discussed. Noonomy is a new economic system based on the principles of trust, fairness and sustainability. Comparing the conceptual foundations of the ecosystem and noonomy, close relationships between their principles can be traced, allowing us to conclude that the ecosystem is the key form of the future social order.
Keywords: noonomy, ecosystem, integration, consumer, client-centricity, human-centricity
For citation: Kalenov O.E., Romanovskaya K.D. (2024). Ecosystem as a Key Form of Integration in Noonomy. Noonomy and Noosociety. Almanac of Scientific Works of the S.Y. Witte INID, Vol. 3, No. 1, pp. 68–73. DOI: 10.37930/ 2782-6465-2024-3-1-68-73